The Kion Campaign
Collective Culture has had the pleasure of working alongside Kion since its infancy. Now a supplement leader in the active lifestyle space Kion rebranded and took it’s new products to launch. They knew their audience skewed young and most of their new leads and hot traffic came from Instagram, Youtube and Facebook, and they remained untapped.
Our team worked with the Kion ad team to come up with several different concepts, from utilizing their brand face Ben Greenfield in our more action-packed edits to more playful stop-motion pieces to see what stuck. After all was said and done we delivered 10 different styled clips for Kion to test and play with. Here are a couple of our favorites!