Not every story we tell is a fun adventure on the beach or a rising brand we are excited to share. Some stories are painful tales of how strong the human spirit can be. This is one of the latter. CVS reached out to us to showcase one of their branches who really stepped up and went above and beyond when Hurricane Ida ravaged parts of New Orleans. We hope you are inspired by this amazing and selfless team! This series was produced entirely in-house by the Collective Culture team.